Olympian City, Tuen Mun Town Plaza, Tsuen Wan New Town Plaza, and Lang Yi Plaza | Sino Group's Four Malls to Live Stream Major Asian Sports Events, Rallying with the Public to Support Hong Kong Teams in Achieving Outstanding Results; Olympian City Transfo

Description

The highly anticipated major Asian sports event will officially kick off on September 19 in Nagoya, Japan. Sino Group has long been committed to supporting major sporting events, and this year will continue the sports fever by live-streaming key matches via giant HD screens at its four malls—Olympian City, Tuen Mun Town Plaza, Tsuen Wan New Town Plaza, and Lang Yi Plaza—through HOY TV. Simultaneously, multiple malls under the group will launch consumption reward programs, rallying with Hong Kong citizens to cheer for Hong Kong athletes and witness their hard-fought moments on the international stage.

Ms. Cai Bilin, Chief Commercial Officer of Sino Group, stated that Sino Group has always been dedicated to promoting local sports development and international sporting events. This year’s Asian Games, held in Nagoya, Japan—just one hour away from Hong Kong—will allow citizens to enjoy exciting matches during prime daytime hours, cheering for Hong Kong athletes and igniting a citywide sports frenzy. We have specially created a series of sports-themed activities across our malls, including live-streamed matches, sports-themed installations, and interactive cheering experiences, aiming to unite community strength, promote a healthy sports culture, and share the passion and energy brought by major sporting events. The group has also partnered with nearly 100 merchants to offer diverse consumption rewards covering dining, sports equipment, and electronics. With the momentum of the sports event and a series of exciting activities, we expect positive foot traffic growth across the four malls, with individual merchants potentially recording double-digit year-on-year sales growth, further amplifying the positive impact of the 'sports economy' on community and retail consumption.

Olympian City Transforms into the Ultimate Cheer Station — 2-Meter-Tall Q-Version Hong Kong Team Athlete Figures Become Photo Hotspots

To enhance the viewing experience of thrilling matches, Sino Group’s malls—Olympian City, Tuen Mun Town Plaza, Tsuen Wan New Town Plaza, and Lang Yi Plaza—will broadcast matches via 430-inch, 540-inch, and HD screens from September 19 to October 4, uniting the entire city to cheer for beloved athletes!

As the sports hub, Olympian City will transform its Ground Floor Activity Hall in Phase 2 into a giant cheer station from now until October 4, featuring vibrant sports-themed decorations designed by local designer Rainbow Hui. Eight 2-meter-tall Q-version Hong Kong team athlete figures—including popular disciplines such as fencing, swimming, tennis, and table tennis—will be on display, becoming the city’s must-visit photo hotspot, allowing citizens to feel as if they are immersed in the Asian Games arena, soaking in the intense sports atmosphere.

Olympian City will also collaborate with in-mall merchants to launch the “Cheer for Hong Kong Team, Collect Stamps Citywide” campaign. Citizens can obtain a free “Cheer Card” at the mall’s concierge desk or participating merchants. After completing simple cheering tasks at participating merchants, they will receive stamps and Q-version athlete stickers. Upon completing tasks and making immediate purchases at participating merchants, they can also receive a “Cheer for Athletes” Q-version Hong Kong team folder (9 designs in total). Collecting a specified number of stamps allows redemption of mall cash vouchers.

Multiple Exciting Activities Unfold, Immersing the City in Sports Frenzy

Starting in September, Olympian City will host a series of exciting sports activities, allowing citizens to fully immerse themselves in the sports frenzy, including the Jockey Club Sports Without Boundaries Fun Day and the screening of “Winning Together,” the “Move Together, BB Fun Sports Day,” and, in line with the rising esports craze, the global top esports brand Republic of Gamers (ROG) will set up the “ROG 20th Anniversary Celebration” at Olympian City, bringing classic games such as “Street Fighter 6,” “League of Legends,” and “Valorant” for citizens to experience. In addition to inviting gamers to compete in “Street Fighter” esports tournaments on a 430-inch giant screen, allowing spectators to experience thrilling battles with stunning visuals, the event will specially invite professional esports athletes Humanbomb, Keekuma, Rainpro, and renowned fighting game community influencer Saisak to the “Comrades Rally Night.” Attendees can witness their god-tier fighting skills and even have the chance to team up with them for battles. Completing tasks in six special zones on-site will earn stamps redeemable for exclusive prizes, allowing citizens to deeply understand the charm of esports as an official event in major multi-sport games, experiencing the novel fusion of technology and sports, and cheering for esports athletes.

Tuen Mun Town Plaza, Tsuen Wan New Town Plaza, and Lang Yi Plaza will simultaneously broadcast key Asian Games matches via HD screens, allowing citizens to enjoy the outstanding performances of Hong Kong and national teams in a comfortable environment. The malls will provide cheering banners and other support materials to encourage citizens to cheer for the athletes.

Watch Live Streams, Dine, and Shop—Citywide Sports Frenzy Rewards Galore

Sino Group malls will simultaneously launch the “Citywide Sports Frenzy Rewards” multi-tiered consumption reward program. From September 18 to October 4, S⁺ REWARDS members who spend HK$600 or more in a single transaction using e-currency at designated “Asian Flavors,” “Chinese Cuisine,” or “Sports Apparel and Equipment” merchants across Sino Group’s malls—Olympian City, Tuen Mun Town Plaza, Tsuen Wan New Town Plaza, Lang Yi Plaza, China Hong Kong City, Tsim Sha Tsui Centre & Empire Centre, Blue Bay Plaza, and Golden Coast Mall—can redeem a set of HK$100 cash vouchers upon successful point registration. This allows citizens to enjoy live streams at Sino Group malls while indulging in multiple shopping pleasures, fully immersing themselves in the excitement of the sporting event!